Demand for sustainability is an ongoing pressure from consumers, and Filta Environmental Kitchen Solutions, our active fryer management franchise with 123 owners across 356 territories, helps our clients meet this demand through our oil micro-filtration, removal, recycling and replacement of cooking oil. As the year progresses, Filta continues to see the benefits of its work and the larger response to it.
“We’ve been able to grow our business through word-of-mouth referrals. That’s one of the things that has been helping to push growth from the bottom-up,” said Rob Totten, vice president of franchise development. “From a national accounts perspective, we’ve both signed new partnership agreements and enhanced and expanded agreements with existing clients.”
Filta Partnerships
So far this year, Filta secured a national partnership with Legends Hospitality. They manage some of the nation’s premier sporting venues. We also renewed and enhanced our agreement with Aramark, one of the world’s largest foodservice, facilities and uniform providers. Additionally, we continue to grow our business with healthy food supermarket chain Whole Foods.
Earlier this year, Filta also issued a new Franchise Disclosure Document. This new FDD offers six total services, including the new FiltaClean, a thorough, eco-friendly commercial kitchen deep cleaning service. The expansion of services only further strengthens our brand’s appeal with clients. It also empowers owners to build even stronger long-term relationships.
“This is a very sticky business. For that reason, when we service a customer, not only do we not lose them, but we service them every week. And generally, it’s twice a week,” Totten said. “Through those relationships, we get connected to other people we can help, and that leads to strong organic growth.”
Sustainability
While sustainability has been a visible issue for many years, interest in it continues to grow. According to The Business Standard, 84% of customers are alienated from a brand or company on the basis of poor environmental practices. And 78% of consumers “feel that sustainability is important.” Filta plans to continue backfilling markets where additional need exists. These consumer trends only further bolster the need for and strength of our model.
“We continue to be a leader in the environmental space both through our impact and the way we quantify and qualify that impact for our customers,” Totten said. “We provide environmental impact reports outlining the pounds of oil collected and converted into biodiesel, and having that measurable reporting data is beneficial not only for their own environmental impact goals but also for environmental social governance.”
To support the ongoing success of Filta owners, we’ve enhanced our franchise agreement with a new percentage-based royalty structure. This is something that Totten says is quite competitive when you compare it to other B2B service franchise brands. And for new owners looking to enter the industry, Filta is offering additional in-house financing support.
“Due to the combination of both ongoing demand in the market, the recent improvements we’ve been able to make to the brand and business model, and the current state of our pipeline, I foresee the second half of 2024 being very strong for us, both in terms of franchise development and existing franchisees’ success,” Totten said.
Contact Us
To learn more about becoming a Filta franchisee and available territories, contact Rob Totten at rtotten@filta.com or visit filtafranchise.com. To learn more about Filta’s services including fryer cleaning, microfiltration, and waste oil removal/recycling, call 866-51-FILTA or visit GoFilta.com.
